Copywriter (FTC)
Listing reference: capbw_000110
Listing status: Closed
Apply by: 10 May 2022
Position summary
Industry: Banking
Job category: Banking, Finance, Insurance. Stockbroking
Location: Windhoek
Contract: Fixed Term Contract
Remuneration: TBD
EE position: No
Introduction
The Copywriter will be responsible for the development and conceptualisation of creative copy for the Creative Services unit.
Job description
KEY PERFORMANCE AREAS (KPAS)
1. CREATIVE COPYWRITING
• Manage and write clear, concise, grammatically correct and compelling copy for various mediums (i.e. through-the-line)
• Translate briefs, creative direction and the strategic requirements into a persuasive copy solution
• Understand the different language styles and nuances that appeal to various target markets
2. CONCEPTUALISATION
• Participate in the creative brainstorming process as a critical role player in all creative conceptualisation
• Conceptualise and proactively identify creative trends and opportunities
• Storyteller: able to use emotion and impact in creating compelling campaigns and copy
3. GUIDANCE & SUPPORT
• Direct and produce effective, impactful and compelling copy that reflects insight into the task, the brand and the target market
• Provide creative writing support to the Corporate Communication Division for publications such as the Annual Report, internal newsletter/magazine
4. BRAND COMPLIANCE MANAGEMENT
• Ensure error-free compliance of creative material’s copy to all C.I. brand elements including corporate and visual identity and brand value proposition
• Provide quality control over concepts and projects to ensure brand consistency
5. CREATIVE STRATEGY DEVELOPMENT
• Support the development of comprehensive (multi-media) creative strategies as per the brief provided
• Develop and provide creative copy and concept solutions for all touchpoint material e.g. brochures, flyers, posters, social media posts etc
6. TEAM SUPPORT
• Team player and inspire the creative team
REQUIRED COMPETENCIES
• Creating and Innovating
• Writing and Reporting
• Presenting and Communicating Information
• Applying Expertise and Technology
• Formulating Strategies and Concepts
• Delivering Results and Meeting Customer Expectations
• Adapting and Responding to Change
• Learning & Researching
Minimum requirements
EXPERIENCE/KNOWLEDGE & SKILLS
• Expert command in English language (written and spoken). Proficiency in any other local language will be an added advantage
• At least three years’ experience in a senior creative or management position within an advertising agency or related industry
• Knowledge of basic design fundamentals
• Strong working knowledge and experience in copywriting, brand management and the creative
conceptualisation processes
• Computer literate: Technical knowledge of related programmes and computer software
• Strong conceptual strategic thinker with the ability to understand the target audience
• Exceptional communication skills; written and verbal
QUALIFICATION
• Grade 12
• Copywriting Diploma/Degree (minimum 2 years study), through a recognised institution
• Relevant Art or Language Diploma or Degree
